Lynda Schenk

We’ve heard it all before, content is king. But what does that really mean? Traditionally, content referred to your website on-page content – keywords, text,

I’m by no means an advocate for generation identification, however there does seem to be some validity in the descriptions of generations which can assist

Social media is here to stay. We are a long way past social media only being for the young, early adopters and big business. Today

With the right attitude, planning and determination, 2016 could be the year for you to start your own business.   But why would you even think

So what is your choice – traditional advertising or Facebook advertising?  Or both? The marketing world continues to shift towards online marketing. Arguably, online advertising

How many people do you know don’t have Facebook, Twitter, LinkedIn or Instagram? I would highly doubt that you could think of 10 names right

In today’s modern society, we are continuously moving towards a digital world media. The internet is an easy and common place for people to interact

The question isn’t: Why would I outsource marketing?…it should be: Why wouldn’t I outsource marketing? The benefits of outsourcing your marketing are: Reaching your goals

Have you ever wondered what a Marketing Plan is? Does all this talk of marketing planning sound like double Dutch to you? Well a Marketing

Purple Giraffe can write a marketing plan for your business so that you can accomplish your business goals. Have you ever reached the end of the financial year and

Having recently returned from ProWein in Dusseldorf, Germany; arguably the largest wine trade show in the world with over 5000 exhibitors from 50 countries I

If I had a dollar for every person who told me they selected a wine because they “liked the label” I would be a very