Lynda Schenk

In 1996, Bill Gates was quoted as saying “Content is King” and the same is true today, over 10 year on. But what is Content

If you want to maximise your product/service potential, you need to first have an in depth understanding of your target market. Who you are selling

Have you ever considered what the colour of your brand means to others? Colour offers an instantaneous, non-verbal method for conveying a meaning and message

The wine industry has been one of the slowest to adopt internet-based technologies and social media platforms with the majority of wineries having small or

As a winery owner, we understand you have a full plate. With a vineyard to attend, wines to make, labels to be designed, bottles to

We’ve heard it all before, content is king. But what does that really mean? Traditionally, content referred to your website on-page content – keywords, text,

I’m by no means an advocate for generation identification, however there does seem to be some validity in the descriptions of generations which can assist

Social media is here to stay. We are a long way past social media only being for the young, early adopters and big business. Today

With the right attitude, planning and determination, 2016 could be the year for you to start your own business.   But why would you even think

So what is your choice – traditional advertising or Facebook advertising?  Or both? The marketing world continues to shift towards online marketing. Arguably, online advertising

How many people do you know don’t have Facebook, Twitter, LinkedIn or Instagram? I would highly doubt that you could think of 10 names right

In today’s modern society, we are continuously moving towards a digital world. More and more of our everyday interactions take place online. The internet has