Have you ever considered what the colour of your brand means to others? Colour offers an instantaneous, non-verbal method for conveying a meaning and message
The wine industry has been one of the slowest to adopt internet-based technologies and social media platforms with the majority of wineries having small or
Have you ever considered developing a survey to further understand your business? Have you ever wondered what your customers think about your service or your
Have you ever been faced with the challenge of writing a press release? Or have you ever started writing a press release and realized you
As a winery owner, we understand you have a full plate. With a vineyard to attend, wines to make, labels to be designed, bottles to
We’ve heard it all before, content is king. But what does that really mean? Traditionally, content referred to your website on-page content – keywords, text,
I’m by no means an advocate for generation identification, however there does seem to be some validity in the descriptions of generations which can assist
Social media is here to stay. We are a long way past social media only being for the young, early adopters and big business. Today
With the right attitude, planning and determination, 2016 could be the year for you to start your own business. But why would you even think
So what is your choice – traditional advertising or Facebook advertising? Or both? The marketing world continues to shift towards online marketing. Arguably, online advertising
How many people do you know don’t have Facebook, Twitter, LinkedIn or Instagram? I would highly doubt that you could think of 10 names right
In today’s modern society, we are continuously moving towards a digital world. More and more of our everyday interactions take place online. The internet has
