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Know – and love – your stuff Great knowledge and passion for your subject will shine through your copy. You need to know absolutely everything

It’s not always easy, in our complex and busy modern lives, to find the time to pause and reflect on where we’re heading, and why

Have you ever wondered what a Marketing Plan is? Does all this talk of marketing planning sound like double Dutch to you? Well a Marketing

Purple Giraffe can write a marketing plan for your business so that you can accomplish your business goals. Have you ever reached the end of the financial year and

Most people have stories of when they’ve received bad service: the snooty waiter, the dismissive doctor… and one bad experience can make you want to

Having recently returned from ProWein in Dusseldorf, Germany; arguably the largest wine trade show in the world with over 5000 exhibitors from 50 countries I

If I had a dollar for every person who told me they selected a wine because they “liked the label” I would be a very

There are a number of benefits for developing a business plan. Here are eight benefits of a business plan are: You will stay on track –